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Top tips for making the most of your Zoom networking

 

As we start to get back to face to face meetings there are still the great opportunities that Zoom networking can give us. Collaborating with people from around the country does give great results (see our Members Success story in our October Newsletter!)

So how can we make the best of our Zoom networking? These tips below are from Larry Becker, author of the ‘Great on Camera’ book.

Appearance

Start with the basics. Comb your hair, shave your face or apply your makeup and think strategically about your clothing. Wearing a really busy plaid or patterned outfit will make the viewers' eyes go numb. A plain, solid colour will help bring out the best you. However, Becker says to steer clear of shirts that are bright white or dark black because they look like a "blob" on camera.

Lighting

Here's where most people fail in web conferences. They have what Becker calls "Shady Face," that is, half of their face is shaded or blocked in some way. He recommends having one steady lamp, directly by your face, for even, steady lighting. No sidelight or backlight, please, he adds. He suggests, as we have several times, to avoid sitting with your back to the window, as the camera will expose for the light and make you into a silhouette. Instead, flip it, and face the window, which will give you soft, people-pleasing light.

Background

You want people focusing on your face, not on what's behind you. Many people like to be photographed in front of a bookshelf, but Becker says sometimes the "trinkets" on the shelf will cause distractions. He likes it "plain and simple," like blank walls, or a wall with nothing but one piece of art hanging. Becker photographs himself in front of bricks, which he calls "boring" and thus non-distracting.

Perspective

Here's the biggest no-no. Get rid of what he calls "wide-angle face." The cameras on smartphones and webcams are wide-angle. So if you get too close to it, you will look distorted. In other words, step back from the camera. "The closer you are to a wide-angle, the more distorted you are.

Eye Level

Don't have the webcam looking up at you, because that will turn you into "Look up my nostrils dude." Let's put it this way. The camera under the face is the oldest unflattering look in the books. It's what director James Whale did in the original 1931 "Frankenstein" movie to make the monster look more menacing. Some people recommend having the camera look down at you, but Becker doesn't buy it. "Eye to eye contact is the best connection." Look at that camera directly, straight ahead. How to do that when the webcam is physically below your eye? Stack a bunch of books under your laptop until you see the webcam eye to eye.

Sound

While we just told you to step away and not be so close, don't be so far away that the microphone won't hear you. Remember to put the kids and other sound distractions in another room during your meeting, if you can. And, this is a huge one: Don't forget to mute the microphone when listening. Otherwise, everybody gets to hear you typing away. For improved audio, Becker recommends using an accessory mic, which will make you sound way better. In Zoom, you can go into general settings and adjust the audio, to pick your accessory mic instead of the mic from the webcam.

 

Taken from USA Today - Larry Becker, author of "Great on Camera" book